Newsletter Issue No.3 - January 2017
- Created: 21 September 2016

Since May 2016 researchers from ifib meet regularly with senior citizens from Bremen’s district Osterholz and other relevant stakeholders and intermediaries. One objective of MobileAge is the development of a co-creation methodology and the evaluation of suitable methods such as the method used, “cultural probes”.
In Bremen, Osterholz, 11 participants were asked to keep a diary for one week, take pictures and illustrate neighborhood maps in order to allow ifib’s researcher to have a glimpse into their everyday activities. These so-called “cultural probes” were subsequently analysed and each of the participants was interviewed individually for about 90 minutes. On the 12th of July, Mobile Age partner, ifib, conducted a workshop were the results of the probes and interviews were discussed with the participants. Subsequently 3 “personas” were jointly developed based on the workshop results and the German Senior Citizen Survey (Deutschers Alterssurvey). These personas portray different ideal types of elderly people living in Osterholz and their life situations. These personas were elaborated on the 16th of August. At this workshop relevant topics and themes, information and communication requirements as well as resources of senior citizens were identified. The ideas developed so far are interesting, engaging and very relevant to the life situation of many senior citizens living in Osterholz.